WHAT WE DO
Licensing Strategy &
Commercial Advisory
We help enterprises and advisory partners structure, negotiate, and govern complex software and AI agreements — from renewals and expansions to usage-based pricing, embedded AI, and platform transformation deals.
Deal Readiness
Clarify your current contracts, licensed products, usage position, renewal exposure, and commercial options before entering vendor discussions.
Vendor Negotiation
Model scenarios, define negotiation priorities, challenge vendor proposals, and structure agreements that support your roadmap.
AI & Consumption Governance
Assess AI pricing models, usage-based exposure, consumption triggers, and contract terms before adoption scales.
RESULTS
Better Deals.
Clearer Decisions.
Stronger Control.
We use years of experience negotiating deals on vendor side to help you understand what sits behind the proposal.
Then turn that insight into clearer options, stronger negotiation positioning, and better commercial outcomes.
Deal Leverage
Understand the vendor’s logic, approval path, and commercial levers before entering high-stakes negotiations.
Commercial Clarity
See your options, trade-offs, and risks clearly before committing to a software, SaaS, or AI agreement.
Long-Term Control
Structure agreements with the flexibility, governance, and protections needed as usage and adoption scale.
TRUSTED EXPERTISE
Specialized advisatory across complex enterprise ecosystems
From established platforms to emerging AI models, we bring practical commercial knowledge of how enterprise technology is packaged, priced, approved, and negotiated.
Vendor-Side Expertise
Years of experience inside enterprise software vendors, shaping pricing, approvals, proposals, and commercial deal structures.
AI & Consumption
Commercial insight into usage-based pricing, embedded AI, agentic workflows, and pilot-to-scale risk.
Platform Transformation
Cloud transitions,
enterprise platform, packaging shifts, expansion motions, and multi-year commitment structures.
Deal Mechanics
Understanding of how proposals are built, where approvals sit, what vendors protect, and which levers can shift the outcome.
Partner Network
Access to experts across vendors and implementation ecosystems.
Executive Advisory
Support for CIO, CFO, procurement, and transformation leaders making high-stakes software and AI commitment decisions.
FOUNDER INSIGHT
Built from years inside
enterprise software negotiations
After more than a decade working within enterprise software negotiations, Tereza Schneider founded LicenseCrafts to help organizations navigate licensing decisions with greater independence, transparency, and commercial control.
LicenseCrafts combines vendor-side insight with strategic advisory support that helps clients strengthen negotiation positions, reduce risk, and make confident decisions when licensing enterprise software.
Independent & Unbiased
I’m not a reseller and I don’t earn from software vendors. My advice is independent, transparent, and always aligned with your commercial interests.
End-to-End Licensing Expertise
From renewals and expansions to compliance and optimization, I help organizations make confident, defensible decisions across the full licensing lifecycle.
Risk Prevention
I identify hidden costs, compliance triggers, and contractual risks early helping prevent costly surprises before they hit your budget.
Helping enterprises make smarter and
more transparent licensing
decisions.
After years working inside enterprise software vendors, we saw the same pattern again and again.
What we believe in?
Great technology starts with a promise: better capability, faster scale, more productivity, innovation and growth. But somewhere along the way, it can become something else.
Complex packaging. Shifting SKUs. Renewal pressure. AI add-ons and consumption. Commercial models keep changing faster than most teams can follow.
The result?
Companies are often left trying to make high-stakes decisions without a clear view of what they are buying, what they really need, or how their commitments will scale.
LicenseCrafts was founded to change that.
We help organizations bring commercial clarity back into software and AI decisions — so great technology can support progress, not slow it down with unnecessary cost, risk, or complexity.
OUR MISSION
We believe enterprise agreements should not be shaped by vendor revenue targets. They should fit the customer’s roadmap, operating model, risk profile, and ambition.
What sets us apart?
Most procurement teams negotiate only a handful of major enterprise software deals in their role. We have supported hundreds of vendor-side deal cycles and know how proposals are shaped, approved, and negotiated.
This is our craft.
Because a good enterprise deal should not feel like a trap.
It should be carefully crafted.
Structuring enterprise technology agreements is part strategy, part negotiation, and part art. We use our knowledge to help clients make better technology decisions, negotiate with confidence, unlock more value from technology, and let progress happen without unnecessary friction
GET IN TOUCH
Start the conversation.
Tell us about your licensing challenge and we’ll respond with strategic guidance tailored to your needs.
CONSULTATION
Book a complimentary
30-minute advisory call
Discuss your ServiceNow, SAP, or enterprise SaaS licensing challenges directly with LicenseCrafts and gain strategic guidance tailored to your commercial objectives.
info@licensecrafts.com
Let's connect professionally
Schedule a complimentary call
Find a time that works for you