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LICENSECRAFTS

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Case Study
For Partners
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Independent ServiceNow Licensing Expertise Supporting Implementation Partners & Their Clients

For Implementation Partners

Why partners work with me

Why partners work with me

Why partners work with me

  • I specialise exclusively in ServiceNow commercial, licensing and negotiation strategy
  • I spent 10+ years inside software vendors and understand pricing, metrics and discount levers
  • I support your clients with transparent, data-backed analysis that strengthens trust in your proposal
  • I help reduce renewal risk and prevent cost surprises that can delay transformation programs 

How I support your team

Why partners work with me

Why partners work with me

  • Renewal advisory and licensing optimisation
  • AI / PRO tier impact assessments
  • SKU mapping during upgrades, module changes or expansions
  • Benchmark-backed price validation
  • Scenarios and commercial options to support business case creation
  • Customer-facing support during proposal discussions and commercial workshops

Benefits for your clients

Benefits for your clients

Benefits for your clients

  • Lower TCO and more predictable budgets
  • Clear commercial roadmap aligned to their technical strategy
  • Stronger negotiation position
  • Transparency on consumption, roles and entitlements
  • Confidence in AI adoption and platform modernisation decisions

Benefits for partners

Benefits for your clients

Benefits for your clients

  • A differentiated commercial layer in your offering
  • Higher win rates in competitive bids
  • Smoother delivery (fewer commercial surprises)
  • Stronger client relationships based on trust and clarity

Independent Licensing Expertise for Your Clients

Strengthen Your Commercial Offering

I support implementation partners with specialised ServiceNow commercial guidance that complements your technical delivery. Whether you’re preparing a renewal, planning an upgrade, or shaping a client proposal, I provide clear, data-driven insights that reduce risk, increase trust, and help your projects run smoothly.

Explore Partnership Options

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