Privacy Policy — Licensecrafts

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Privacy Policy — Licensecrafts

Last updated: November, 2025

At Licensecrafts, protecting personal data and handling it in a transparent and secure manner is a core priority. This Privacy Policy explains what personal information is collected, how it is used, the rights available under the GDPR (General Data Protection Regulation) and applicable Dutch privacy laws, and how to get in touch with any questions.

This policy applies to all visitors, prospects, clients and partners who interact with Licensecrafts via the website, contact forms, email, WhatsApp, Calendly or other communication channels.

1. Who We Are

Licensecrafts is an independent advisory practice providing support with IT licensing, contract negotiation and commercial strategy.

Contact details:
Email: info@licensecrafts.com
Website: https://licensecrafts.com
Location: Amsterdam, Netherlands

Depending on the context, references to “I”, “me”, “we” or “our” all refer to Licensecrafts as the data controller.

2. Personal Data Collected

Only personal data necessary to operate the business or respond to inquiries is collected.

2.1 Information you provide directly 

Via website contact forms, email, WhatsApp or other communication channels:

• Name
• Email address
• Phone number (if provided)
• Company name (if provided)
• Message content
• Any attachments you upload voluntarily

2.2 Calendly bookings

When scheduling a consultation:

• Name
• Email address
• Meeting details
• Time zone

Calendly processes this information as a GDPR-compliant data processor.

2.3 Communication Data

If you communicate via email, WhatsApp or LinkedIn, the corresponding contact details and conversation content are processed to respond to your inquiry or maintain a business relationship.

2.4 Website usage data

GoDaddy may automatically collect:

• IP address
• Browser type and version
• Device information
• Basic website analytics

This data helps improve site functionality and security.

No unnecessary tracking or marketing cookies are used unless added in the future and explicitly disclosed.

3. Legal Bases for Processing

Personal data is processed under one or more lawful bases:

• Consent: when submitting a form, booking a meeting or voluntarily providing data
• Legitimate interest: responding to inquiries, maintaining business relationships, improving the website, preventing fraud
• Contractual necessity: preparing or performing advisory services
• Legal obligation: record-keeping required under Dutch and EU law

4. How Personal Data Is Used

Personal information may be used to:

• Respond to inquiries and provide requested information
• Schedule and conduct consultations
• Deliver advisory services
• Manage and maintain client records
• Improve website performance
• Comply with applicable legal obligations

No automated decision-making or profiling is performed.

5. Sharing of Personal Data

Data is shared only when necessary and only with trusted service providers acting as data processors:

• GoDaddy (website hosting)
• Calendly (meeting scheduling)
• Email service provider
• WhatsApp (for direct communication)

These processors operate under GDPR-compliant agreements.

Personal data is never sold or traded.

All processors only access data to the extent necessary to perform contracted services.

6. International Transfers

Some service providers may store data outside the EU/EEA.
In such cases, transfers are safeguarded through:

• Standard Contractual Clauses (SCCs), or
• Adequacy decisions under GDPR

7. Data Retention 

Personal data is retained only as long as necessary for the purposes for which it was collected.

Typical retention periods:

• Inquiry data: up to 12 months
• Client data and financial records: 7 years (legal requirement)
• Calendly booking information: per Calendly’s retention practices

After the retention period expires, data is securely deleted.

8. Your Rights Under GDPR

You have the right to:

• Access your personal data
• Request correction of inaccuracies
• Request deletion (“right to be forgotten”)
• Restrict processing
• Object to certain types of processing
• Request data portability
• Withdraw consent at any time

To exercise these rights, contact: info@licensecrafts.com
A response will be provided within 30 days.

9. Cookies

This website may use essential and functional cookies required for basic operation and security.
Analytics cookies may be used via GoDaddy’s built-in tools and are anonymised where possible.

If non-essential cookies are added in the future, a cookie banner and separate cookie policy will be provided in accordance with EU ePrivacy rules.

10. Data Security

Appropriate technical and organisational measures are taken to protect personal data, including:

• Secure hosting
• Encryption where supported
• Access controls
• Regular maintenance and updates

However, no system can guarantee complete security.

11. Third-Party Links

The website may contain links to external services such as LinkedIn, Calendly or WhatsApp.
These platforms have their own privacy policies, and Licensecrafts is not responsible for their practices.

12. Updates to This Policy

This Privacy Policy may be updated from time to time to reflect changes in legal requirements or business operations.
The most recent version will always be available on this page.

13. Contact

For questions about this Privacy Policy or personal data practices, please contact:

info@licensecrafts.com